By Hanan Awaad
In his book, We Think: The Power of Mass Creativity, Charles Leadbeater noted that “You are what you share.” referring to how branding and marketing landscapes are changing because of the vital role social media plays in our lives.
The way we connect with each other, communicate and socialize is changing in characteristics and purpose as new platforms and communication channels are emanating and existing platforms are re-emerging with new advanced capabilities. Social media marketing experts, in response to changes, keep developing innovative ways to promoting and popularizing messages and creating fans and supporters.
The question here is how professionals can become social media experts and what are the tools that social media gurus use to grab the attention of their audience, engage them and keep the level of excitement as high as possible and monitor the results of their efforts.
This is the question we asked ourselves in Corporita Magazine when we started. At that time, we had limited human and financial resources at our disposal, and I remember telling my team: “we have not only to work harder, but we need to work smarter as well.”
In my quest to master the art of employing social media to create the buzz for my clients and the e-magazine that I manage, I have tested many tools. In this article, I will share with you five social media tools top social media experts use that you can use and high gear your social media and your e-branding efforts in 2016.
Originally posted 2016-06-25 06:34:13.