Open Communications and Empowerment Enable Exceptional Doordrop Media Services

By Christine Key

Christine Key Director of Packets & Parcels at Whist, UK. After five years of consultancy services within the Retail and Parcels industry, Christine joined the Whistl Executive Board formed following the MBO in 2015. Christine has a wealth of knowledge about the parcel delivery sector and over the last 25 years has held some senior management positions within the delivery sector including Sales Director at Yodel / Home Delivery Network, Sales Director DPD/ Geopost UK and Commercial Director at Parcelnet. Christine will lead the expansion of a new range of tracked and untracked services to meet the needs of the fast-growing retail and e-commerce market. Her focus will be to expand whistl's service options to improve our clients’ supply chain, helping them meet the needs of their customers. Christine is passionate about cooking, gardening, and her family.
Christine Key
Director of Packets & Parcels at Whist, UK.
After five years of consultancy services within the Retail and Parcels industry, Christine joined the Whistl Executive Board formed following the MBO in 2015.
Christine has a wealth of knowledge about the parcel delivery sector and over the last 25 years. Christine leads the expansion of a new range of tracked and untracked services to meet the needs of the fast-growing retail and e-commerce market. Her focus is to expand whistl’s service options to improve clients’ supply chain, helping them meet the needs of their customers.
Christine is passionate about cooking, gardening, and her family.

Since I accepted my assignment with Whistl , I was amazed at the dedication of all the people here in Whistl. While we are the second largest postal operator in the UK, we enjoy the entrepreneurial spirit and devotion. The entrepreneurial spirit is the driving forces behind our innovative solutions to help our customers solve problems and achieve their goals. Just imagine how intricate the systems we use to process more than 3.5 billion letters, packets & parcels through our national network and managing 7 depot hubs with the highest standards of quality in the delivery industry.

People-Oriented Organizational Culture

Nick Wells, our Chief Executive, emphasizes that at Whistl we enjoy a dynamic people-oriented organizational culture and open communication channels company-wide. We hold meetings in open forum format to encourage the exchange of ideas, brainstorm challenges and ask questions to foster innovation.

This approach to communication and innovation allows Whistl and the customers we serve to reach 27 million UK households through state-of-art targeting and doordrop media services. We strategically partner with our clients to help them build their brands and reach their customers across the UK.

Exceptional Doordrop Media Services

My colleague, Mark Davies the Managing Director of Whistl Doordrop Media took the mission to establish the company as the market leader in doordrop media services. Our organizational values encourage innovation and improve our operations by eliminating non-value adding activities. This makes our doordrop media services and campaigns effective with impressive outcomes and high return on investment.

Our doordrop media services enable our customers, such as creative agency Sayhello and other retailers to reach out millions of houses with offers and samples. This helps increase brand awareness, generate turnover and create sales. Our competitive services enable our customer to receive high exposure and immediate reach with an affordable investment.

The Keyword is “Targeting”

Our expertise in targeting makes our doordrop media services exceptional. We work with our clients to make the postage more personal and relevant by conducting market researches to identify the values and trends of the addressed segment/ market and studying the socio-demographics, lifestyle, and opinions of the target audience, to make the media more personal and appealing.

Mark and his team are dedicated to helping clients personalize their shopper’s experience by creating the knowledge needed to understand the customers entirely. Relevant offers, creative and visually attractive packages, and adapted contents are the pillars of creating an effective doordrop media services and campaigns.

We Help Our Clients Standout

Each and every day shoppers receive thousands and thousands of messages and stimulus to lead them to make the sale. However, only those brands that stand out by reaching out to the customer with personalized and targeted offers win the deal and more importantly, customer loyalty. That is exactly why our targeting services include, in addition to socio-economic demographics, classifying buying behaviors, collecting data, and recommend options, to enable clients to personalize their shopper’s experience.

We also are keen to measure the impact of the doordrop campaigns we run for our customers. Not only ROI is the only key performance indicator we focus on, but we also get deep o be able to optimize every element of the campaign.

The Secret

Only open communications – not only within the company but also with our clients – empower people at Whistl to think outside the box, tackle challenges persistently, and feel energetic and enthusiastic every day.

Learn more about the domestic and international business delivery services provided by Whistl at http://www.whistl.co.uk/

Originally posted 2016-10-21 16:39:14.

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