Not for the Faint of Heart

By Trish Browning

Trish Browning Toronto Caribbean Business Expo
Trish Browning
Toronto Caribbean Business Expo

My story began when I met my husband a decade ago and made the decision to leave my regular 9 to 5 job for the exciting and unpredictable world of self-employment. This glorious new world meant that I no longer had to tiptoe around upper management staff, didn’t have to explain myself, and I could take a day off without feeling like I was letting everyone down. So what if I was 10 minutes late? I didn’t have to answer to anyone.
Unfortunately, that blissful peace only lasted a short time, for I soon realized that even though we had this great idea and working concept to run with, our services were needed but this did not translate into profit.
For years, we worked long hours every day and even on the weekends, making personal sacrifices and giving up things like vacations or missing family excursions. My husband did all the marketing for our business while I took charge of prospecting to find and attract new clients. We soon became the most popular website for Caribbean content in our community.
As time went on, our hard work and dedication continued to payoff and our business evolved into the Toronto Caribbean Newspaper, established in 2012. We began with a modest 12-page newspaper that we distributed out of the back of our car, and since then we have expanded to 48 pages with two delivery trucks on the road.
We have increased our print copies by 500% to 25,000 copies biweekly, with the online version getting around 10,000 downloads on each edition.

The Toronto Caribbean Newspaper is known as the feel-good paper within the Caribbean Community. Our coverage includes positive and uplifting events that are happening all over the GTA to spotlight all of the great things that are happening and empowering others to continue their work and encourage them to do more. We make ourselves readily available to cover mainly community news and events, and we focus on highlighting the amazing work that people are advocating to make the community and the world a better place.
The journey over the last four years has not gotten any easier since we began. After our second child was born, the operation of the Newspaper grew and we added the responsibility of the annual Toronto Caribbean Business Expo and Conference to our lengthy agenda.
I find that being an entrepreneur and a mother is not a simple task and not one for the faint of heart. It has many challenges, but it also comes with great rewards.
Over the years I have learned that I am strong, I am accomplished and nothing is impossible if you look at it with the right perspective. There are many challenges on the road of life, but everything has a way of working itself out in the end.

Originally posted 2016-04-06 01:42:36.

2 thoughts on “Not for the Faint of Heart

  • June 8, 2016 at 10:33 pm
    Permalink

    Hello,

    My name is Troy Butler and I am the Outreach Coordinator for the Scarborough Afro-Carib Fest 2016. I would like to know if Corporita Magazine would like to participate in this festival in any of the following ways:

    Vendor, media coverage, sponsor, market your business, prizes, promotion of event on your social media etc.

    Regards,

    Troy Butler
    Outreach Coordinator
    Scarborough Afro-Carib Fest 2016
    plowtin@gmail.com
    http://scarboroughafrocaribfest.com/

    Reply

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