By Aatika Siddique
Pakistan, today, is in a desperate need of women empowerment. With stranglehold of illiteracy and 51% of women population, often considered as a silent spectator, how can we even expect a stable democracy?
“No nation can rise to the height of glory unless your women are side by side with you; we are victims of evil customs. It is a crime against humanity that our women are shut up within the four walls of the houses as prisoners.” –M.A.Jinnah
Pakistan can never achieve the required level of growth rate if National development is not balanced with the equal distribution of resources to both the genders. Not only national but also societal growth would be hindered without the active participation of half of the population. Since the inception of Pakistan has inherited the curse of poverty from its inception and the direct victim of this poverty is the 515 who is often found in agricultural work or performing tasks at home, without recognizing their skills in productive activities.
Therefore, Sana Taimoor a certified textile designer thought of initiating an online venture which will open doors for the rural craftswomen so that they can utilize their unactualized skills. Sana tried to find out the best possible way through which both national as well as women development could have been achieved. Pondering over it, Sana plunged into the idea of showcasing the world the incredible leather craftsmanship of Pakistan through rural women. By hiring the best rural craftswomen, she started working with them on designs, patterns, and cuts. The 75% brilliantly skilled women force along with the male artisans worked tirelessly to produce the uncompromising quality of prototypes.
Sana works on leather jackets, shoes, and bags which means more the products, more the work force. She is a staunch believer in handmade products and defies the fast fashion rule which means more production and cheaper quality. Her idea of handmade is to capture every moment attached to it and show the world how Pakistani rural artists work to produce the incredible leather products. She uses social media to show how artisans pay for the hard and fast fashion rules of the world.
Sana named her idea Mccvani which also aims to donate the 5% of its each sale to the women artisans working for it. The idea is going live on Kickstarter this winter season. Help bringing it to life along with the women force of rural areas to earn a livelihood and contribute to the National and societal development through pledging more and more. More power to HER!
About Sana Taimoor, Co-founder Mccvani
From a kid who loved making little art pieces in her childhood to gifting masterpieces to people on their birthdays now. That’s how long I have been doing it.
Having a degree in textile designing my idea of product designing helped in keeping things simple as much as possible. We work hard to give our products a classy touch. I believe that leather is all about simple yet chic. It doesn’t demand fancy.
Also, I am a staunch supporter of women rights. I think that Pakistani society is in tremendous need of getting its daughters enrolled in schools, mainly rural areas need more and more women enrollment in vocational training, such as art, designing and much more because those girls have much more to their personalities than making bread at home. The stereotypical approach towards girl’s outdoor job should be changed with the passage of time.
Originally posted 2016-12-27 19:49:34.