By Kerry Patterson, Joseph Grenny, David Maxfield
Influencer is a non-fiction book that provides people with the steps necessary to inspire them to change their lives. This book uses a multi-step process that guides the reader through the steps necessary to achieve personal success. Kerry Patterson, Joseph Granny, David Maxfield, Ron McMillan, and Al Switzler are the heads of VitalSmarts which has worked with over 300 of the Fortune 500 companies. In Chapter 1 of the book, readers are introduced to the ideas discussed. The authors also describe the “serenity trap” which is human being’s natural tendency to cope with the problem rather than deal with it. An example of this is how people try to deal with HIV/AIDS rather than finding a solution to the epidemic. Chapter 2 describes that influencers identify certain traits that cause the problem. The central concept of the chapter is that “positive deviance” which is finding a behavior that has succeeded in overcoming a problem when others have not. Chapter 3 explains that we can change our minds by seeing things in other people’s minds.
Part 2 of the book discusses the notion of motivation and where it comes from. The authors tell us that there are three different types of motivation; personal, social and structural.
Personal motivation is the internal drive that allows a person to conquer and change certain aspects about themselves. To influence others, you need to get them to try the activity first; if they do not try it, they cannot take the first step in accepting it as part of themselves. The second thing you need to do is to treat people as people and not numbers; they will feel much more appreciated when you recognize them as human beings. The last thing is that people respond better when they are not being lectured at rather when they want to do something; you need to make people want to do it for you.
Social motivation comes from a person’s innate desire to seek company in fixing an individual problem. To be an active influencer you need to spend time with great leaders and individuals who will push you up rather than pull you down, you also need to turn a ‘me’ problem into a ‘we’ problem; people respond a lot better to change when other people are doing it.
The final form of motivation is structural. Do not reward people for acquiring positive changes that are already satisfying; this will cause them to lose interest. Also, you must reward people often and quickly when demanding a significant change. You also need to change environments and allow people to mentally detach by being physically apart from the place of the undesired trait.
Originally posted 2016-10-17 03:04:55.