By Hanan Awaad
China is changing the world through many industries including fashion. The Giant nation has crossed the stage of being the biggest manufacturer and producer of fashion to set the new trends and create innovative designs that leave everyone in awe.
Corporita Magazine kept an open eye on the Beijing Fashion Week 2016 to learn about the new trends in designs as well as in the Chinese fashion industry. At the core of our approach researching how Chinese fashion manufacturers are establishing their corporate social responsibility (CSR) strategies. One brand stood out with clean lines, bright designs, high quality, and an incredible presence in the arena of sustainable fashion and corporate social responsibility: Snow Lotus.
To Chen Xiaoqing, General Manager of Snow Lotus, quality is of most importance of the well-established cashmere brand in China. Chen also believes in creating a sustainable future by focusing on minimizing the brand’s footprints, empowering local communities by creating employment opportunities that give individuals meaningful jobs that keep their dignity and ignite their creativity.
Chen explained to Corporita Magazine how they use sustainable processes and sustainable cashmere operations from sourcing sustainable cashmere to raw fiber washing and dehairing, fiber dyeing and yarn spinning, and sweater knitting and finishing, snow lotus is giving the world the highest quality cashmere.
Snow Lotus is the very first cashmere factory and brand in China leading the industry in the world with 1,000,000 annual output of cashmere sweater (pieces), 300 annual production of cashmere yarn (tons) and 180 annual production of carding (tons).
Being the Godfather of the cashmere industry, Snow Lotus took the responsibility to help many enterprises including Erods, Kingdeer, and Tianshan establishes their factories, creating more employment opportunities, contributing to local communities and accelerating the development of China’s cashmere industry.
Chen emphasized the craftsmanship and innovation to be core values to Snow Lotus, which showed evidently at the latest Beijing Fashion Week. The sleek designs reflected the innovative approach that Chen referred to earlier confirming the company’s commitment to acquiring the most advanced textile technology and specialized for cashmere production equipment. The advanced technology enables Snow Lotus to save costs, implement sustainable and eco-efficient manufacturing processes and increase its innovative capacity.
You can watch the Snow Lotus fashion show and listen to Chen Xiaoqing talking about the company’s values here . The video is done by BON Cloud, a media and communication firm in China.
Originally posted 2016-10-16 23:29:16.